Friday, September 9, 2011

5 Reasons to Attend GreenBuild 2011

By Vicki Zambito

The world’s largest conference dedicated to green building is just weeks away – GreenBuild takes place October 4th through the 7th. There are many reasons to pack your sustainable bags and hit the road for this worthwhile show, but here are my top five.

  1. It’s being held in Toronto. What better excuse to play tourist in Canada’s biggest city and the fifth largest city in North America? If you go, check out the Toronto Zoo which is home to over 5,000 animals representing 460 distinct species.

  2. 25,000 people are expected to fill the Metro Toronto Convention Centre. These days, not many AEC industry conferences can boast numbers that big. Don’t be left out – your peers and competitors will most likely be there.

  3. Happy Anniversary GreenBuild. It’s the USGBC’s 10th year holding this international event and it features the world’s largest expo hall devoted to green building. More than 1,000 exhibitors will showcase the latest in innovative products and services, exemplifying the idea of utilizing green to grow business to attendees from around the world.

  4. Pulitzer Prize winner Thomas Friedman is giving the first keynote. Friedman is an American journalist, columnist and author. In his 2008 bestselling book, Hot, Flat, and Crowded: Why We Need a Green Revolution—and How It Can Renew America, Friedman explores the parallels between the climate crisis and the global economic crisis, proposing a national strategy, coined "Geo-Greenism," to make America healthier, richer, more innovative, more productive, and more secure.

  5. Maroon 5 is going to rock the house as they are set to headline the opening celebration. The Grammy award-winning band’s front man Adam Levine says, “The environment is a cause that entire band deeply cares about.” Maroon 5 went carbon neutral for its 2007 tour and has been honored at the Environmental Media awards.

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